Asia is not one market.

Companies that treat it as one lose years. China, Korea, Singapore, Japan and India have different industrial structures, different decision cultures, different relationships with Europe and entirely different reasons for wanting one.

The same applies in reverse. For an Asian company, Europe is not a market either — it is a regulatory bloc containing many national ones, and a plan to enter Europe usually means entering one country and discovering the others do not follow.

Our work in the region includes aviation masterplanning and infrastructure advisory in Southeast Asia and China.